Wenika — Brand & Design Studio, Lisbon
Brands made
to be remembered.
Identity, packaging and digital work for brands that would rather be remembered than merely noticed.
Wenika Studio — Contact Sheet
Selected work, 2019–2026
We are a small studio of designers, writers and strategists. We make identities that hold their shape for decades — quietly, precisely, and with an unreasonable amount of care.
Founded in Lisbon in 2014 by Inês Duarte and Tomás Reis. We work with founders and family businesses who think in decades, not quarters.
Five recent frames.
Identity, packaging and launch work from the last two years. Every image was shot on our own set in Lisbon.
Maison Alder
Skincare identity & packaging — 2026
What we make.
Six disciplines, one small team. Most projects combine two or three of them.
How a brand gets made.
Fourteen weeks, four stages, one team from first call to launch day.
Step 01 / 04
We start with conversations, not concepts — founders, customers, the people on the shop floor. Then we read everything.
Weeks 1–3 · Interviews, audit, workshop
Step 02 / 04
We reduce what we heard to one sentence and one idea. Everything we design later has to earn its place against it.
Weeks 3–5 · Strategy, naming, story
Step 03 / 04
Sketches become a system: mark, type, colour, voice and imagery. We test it on real things — boxes, signs, screens.
Weeks 5–11 · Identity, packaging, digital
Step 04 / 04
We hand over guidelines, files and a launch plan, then stay close for the first ninety days.
Weeks 11–14 · Rollout, training, support
Proof, in numbers.
Pale Harbour Hotels
A naming and identity system that let three seaside hotels share one voice. Direct bookings rose 41% in the first season.
(06) — In their words
“Wenika gave us a name people say out loud in our shops. Eighteen months on, it still feels new — and it still feels like us.”
Clara Mendes
Founder, Maison Alder
From pencil to product.
Maison Alder’s monogram began as a pencil sketch on a train to Porto. Move across the frame to see where it ended up.
From the journal.
Process notes and essays from the studio, written by the people who did the work.
(09) — Start a project
Your brand, in its best light.
Tell us what you’re making. We reply to every brief within two working days.